Overview

Media Event:

The largest electronic real estate platform in Egypt was officially launched during this high-profile media event. Attended by leading TV channels, online and print publications, and key players in the Egyptian real estate market, the event showcased solutions to help users select the most suitable real estate developer for their needs.

Client:

NAWA for Real Estate Services S.A.E. is an Egyptian joint-stock company that manages an informative online platform for the real estate industry. The platform connects industry leaders, offering a professionally integrated space that provides comprehensive insights about enterprises and expertise in the real estate sector.

Role

• Conceptualized the event theme and design to reflect NAWA’s innovative approach to real estate services.

• Prepared a comprehensive media list and crafted impactful press releases.

• Handled press monitoring to ensure maximum exposure in both traditional and digital outlets.

• Managed all aspects of event execution, including branding, decoration, installation, and dismantling—all handled in-house by Obsidian.

Challenge

• Meeting the tight deadlines for conceptualizing, designing, and building the stand.

• Ensuring the stand reflected e&’s brand transformation and commitment to digital innovation.

• Incorporating high-tech elements and interactive features while adhering to exhibition constraints.

Solution

• Creating a media-focused event that effectively conveyed the platform’s innovative features and industry impact.

• Securing participation from key media outlets and real estate leaders to maximize visibility.

• Managing seamless coordination of press activities and on-site branding within a tight timeline.