OPPO F12 Launch Event | Innovation Unveiled in Cairo

Overview

Launch Event:

The OPPO F12 was officially launched at this exclusive event, attended by top key players in Egypt’s retail market. This marked the brand’s first significant public appearance in the region, providing attendees the opportunity to experience and test the product firsthand.

Client:

OPPO, a global leader in smart devices, began its journey in 2001. Since introducing their first international device in 2005, the company has expanded to over 50 countries and established itself as a major player in electronic innovation worldwide.

Role

• Developed a creative concept for the event, providing multiple 3D design options.

• Refined the selected design based on client feedback to ensure it aligned with the brand’s vision.

• Managed all aspects of execution, including event setup, branding, decoration, on-site installation, and dismantling—all delivered in-house by Obsidian’s team.

Challenge

• Creating an event design that positioned OPPO as a premium brand entering the Egyptian market.

• Ensuring the branding and decoration aligned with OPPO’s innovative and futuristic identity.

• Executing the event seamlessly within tight deadlines while managing all aspects in-house.

Solution

• Designed a high-impact event layout that emphasized OPPO’s brand values of innovation and sleek technology.

• Used immersive branding elements and creative decorations to engage and captivate the audience.

• Leveraged Obsidian’s in-house capabilities to ensure efficient planning, execution, and delivery of a flawless launch event.