Overview

Exhibition:

Cairo ICT is the region’s most influential forum and trade fair for the ICT industry, uniting global innovators, leaders, and businesses to showcase advancements in technology and digital transformation across the Middle East & Africa.

Client:

Smart Africa represents a bold commitment by African Heads of State to drive socio-economic development across the continent through the transformative power of ICT. By enhancing broadband access and fostering a knowledge-based economy, Smart Africa is shaping Africa’s digital future and ensuring sustainable growth for all its nations.

Role

• Conceptualized a cutting-edge booth design that captured Rittal’s legacy of innovation and leadership in industrial solutions.

• Delivered multiple design iterations to align with Rittal’s branding and client feedback.

• Managed all aspects of stand execution, from construction to on-site installation and dismantling.

Challenge

• Designing a booth that conveyed Smart Africa’s expansive vision and showcased its initiatives across diverse African nations.

• Incorporating interactive elements to engage attendees and demonstrate the impact of ICT on socio-economic development.

• Delivering a cohesive and impactful design within tight project timelines.

Solution

• Designing a booth that conveyed Smart Africa’s expansive vision and showcased its initiatives across diverse African nations.

• Incorporating interactive elements to engage attendees and demonstrate the impact of ICT on socio-economic development.

• Delivering a cohesive and impactful design within tight project timelines.