Overview

Exhibition:

Cairo ICT is the leading platform for innovation in the ICT industry, uniting global leaders, innovators, and businesses from across the Middle East & Africa. It is the ultimate venue for showcasing transformative ideas and solutions.

Client:

EGYPTAIR, established in May 1932, stands as one of the world’s pioneer airlines and the seventh carrier globally. Renowned for its history of aviation excellence, EGYPTAIR has been a symbol of innovation and connectivity for decades.

Role

• Conceptualized a modern, aviation-inspired stand design that reflected EGYPTAIR’s heritage and forward-thinking approach.

• Presented multiple design options, incorporating client feedback into the final layout.

• Oversaw the complete execution, including stand construction, installation, and dismantling.

Challenge

• Creating a booth design that honored EGYPTAIR’s rich history while showcasing its modern advancements and innovative spirit.

• Integrating interactive elements to engage visitors and provide an immersive experience of the airline’s services and legacy.

• Delivering a high-quality stand within a tight timeframe while ensuring attention to detail.

Solution

• Designed a visually stunning booth inspired by aviation, incorporating dynamic displays and branding that highlighted EGYPTAIR’s heritage and modernity.

• Featured interactive screens showcasing the airline’s history, fleet, and global destinations to captivate attendees.

• Ensured a seamless construction process and timely delivery, providing a premium showcase at Cairo ICT 2024.