Overview

Exhibition:

Cairo ICT is the premier platform for showcasing the latest advancements in ICT across the Middle East & Africa, bringing together global innovators, leaders, and decision-makers to drive progress and collaboration.

Client:

The Ministry of Higher Education and Scientific Research in Egypt oversees higher and post-secondary education, encompassing various educational stages beyond the General Secondary Certificate. The ministry is also a leading authority in fostering scientific research and innovation to enhance the nation’s academic and technological landscape.

Role

• Conceptualized a sophisticated booth design that reflects the ministry’s role in advancing education and scientific research in Egypt.

• Delivered multiple design options tailored to align with the ministry’s objectives and branding.

• Managed the comprehensive execution process, including construction, installation, and on-site dismantling.

Challenge

• Creating a booth that effectively communicates the ministry’s diverse initiatives in higher education and scientific research.

• Balancing the presentation of traditional academic values with modern innovations and technologies.

• Ensuring the booth provided an engaging and informative experience for diverse visitors, including educators, students, and policymakers.

Solution

• Designed a booth that seamlessly combined digital and physical elements, highlighting the ministry’s achievements and future projects.

• Integrated interactive displays, multimedia presentations, and visually compelling graphics to engage attendees.

• Delivered a polished and impactful booth on time, ensuring a professional and informative presence at Cairo ICT 2024.