Overview

Exhibition:

Cairo ICT is the leading trade fair and forum for the ICT industry across the Middle East & Africa. It serves as a premier platform for showcasing technological innovation and forging global business connections.

Client:

Since its inception in 1999, Raya Holding has been a pioneer in various industries, delivering innovation and excellence. With an international footprint spanning KSA, UAE, Bahrain, Poland, Nigeria, and Tanzania, Raya serves a global customer base with the support of over 18,000 highly skilled employees. Publicly listed on the Egyptian Exchange (EGX) since 2005, Raya continues to lead in diverse sectors.

Role

• Developed a creative concept for the stand aligned with Raya’s innovative spirit and global presence.

• Presented multiple design iterations to ensure a perfect fit for the client’s needs.

• Managed the full execution process, including construction, installation, and on-site dismantling of the stand.

Challenge

• Showcasing Raya’s extensive portfolio and international presence in a visually engaging and concise manner.

• Integrating interactive elements to highlight their innovation across multiple sectors.

• Meeting tight deadlines while maintaining a premium design standard.

Solution

• Designed a sleek, modern booth that reflected Raya’s global impact and leadership.

• Incorporated interactive displays to engage visitors and effectively communicate their wide-ranging services.

• Ensured flawless execution, from design to delivery, providing a standout presence at Cairo ICT 2024.