Overview

Exhibition:

Cairo ICT is the premier technology trade fair and forum for the ICT industry in the Middle East & Africa, bringing together innovators, global leaders, and businesses to showcase groundbreaking advancements and forge meaningful connections.

Client:

Founded in 1961, Rittal is a global leader in industrial enclosures and innovative solutions. With a legacy of excellence, Rittal pioneered the first standard enclosure and continues to set global standards in the industry. Their DNA is deeply rooted in innovation, with a focus on efficiency and reliability for customers worldwide.

Role

• Conceptualized a cutting-edge booth design that captured Rittal’s legacy of innovation and leadership in industrial solutions.

• Delivered multiple design iterations to align with Rittal’s branding and client feedback.

• Managed all aspects of stand execution, from construction to on-site installation and dismantling.

Challenge

• Showcasing Rittal’s long-standing legacy and cutting-edge technology within a limited exhibition space.

• Designing a booth that blended heritage with innovation to reflect Rittal’s global influence.

• Coordinating the seamless delivery of a premium booth within tight deadlines.

Solution

• Developed a striking booth design that highlighted Rittal’s milestones and innovative products through digital displays and interactive elements.

• Incorporated sleek, modern aesthetics with historical touchpoints to tell Rittal’s story while showcasing its forward-thinking solutions.

• Delivered the booth on time and to the highest standards, ensuring a commanding presence at Cairo ICT 2024.