Overview

Exhibition:

Cairo ICT is the region’s most influential trade fair and forum for the ICT industry, attracting global leaders, innovators, and businesses to showcase the latest in technology and innovation.

Client:

Established in 1979 as part of ALKAN Holding, EIM Group has grown into one of Egypt’s most successful commercial trading companies. With its leadership in diverse business fields, EIM has solidified its position as a market leader known for innovation and operational excellence.

Role

• Conceptualized a custom stand design reflecting EIM’s legacy and market leadership.

• Delivered multiple design options, incorporating feedback to align with EIM’s branding and goals.

• Managed full execution, including construction, installation, and on-site dismantling, ensuring a flawless presentation.

Challenge

• Designing a booth that encapsulated EIM’s multi-industry expertise while appealing to a tech-savvy audience at Cairo ICT.

• Highlighting the company’s rich heritage alongside its modern and forward-thinking business approach.

• Meeting the demanding project timelines without compromising on quality.

Solution

• Created a professional, modern booth design that highlighted EIM’s leadership across industries.

• Incorporated digital displays and branding elements to showcase their operations, achievements, and innovative strategies.

• Ensured timely delivery with a dedicated team, resulting in a standout booth at Cairo ICT 2024.