Overview

Exhibition:

Cairo ICT is the premier forum for the ICT industry in the Middle East & Africa, serving as a dynamic platform for showcasing innovation and fostering connections between global leaders and tech innovators.

Client:

Dynatrace is a groundbreaking platform revolutionizing analytics and automation for unified observability and security. Powered by causal AI, it automates DevSecOps at scale, delivering precise insights that empower teams to innovate and solve critical digital challenges across observability, security, analytics, and automation—all within a single platform.

Role

• Developed a visually engaging stand concept tailored to Dynatrace’s cutting-edge technological identity.

• Delivered multiple design iterations and refined them based on client feedback.

• Executed the construction, installation, and dismantling of the stand, ensuring flawless delivery on-site.

Challenge

• Creating a stand design that effectively communicated Dynatrace’s complex, innovative solutions in observability and automation.

• Integrating technology-driven elements to engage and educate visitors about Dynatrace’s platform capabilities.

• Adhering to strict timelines while ensuring the quality and precision of the final booth.

Solution

• Designed a sleek, tech-inspired booth that reflected Dynatrace’s modern and innovative identity.

• Incorporated interactive touchscreens and visual displays to showcase the platform’s core capabilities and use cases.

• Delivered a seamless execution process, ensuring the booth’s readiness for Cairo ICT 2024.