Overview

Exhibition:

Cairo ICT is the premier technology showcase and forum for the ICT industry in the Middle East & Africa. It brings together global tech leaders, innovators, and businesses, making it the go-to platform for groundbreaking ideas and collaborations.

Client:

e&, originally the Emirates’ telephone company, has evolved into a global technology group. With a strong presence in Egypt, e& offers premium international services, competitive calling rates, high-speed internet, and cutting-edge fixed landline services, becoming the first fully digital operator in the region.

Role

• Developed a unique concept for the stand.

• Presented multiple design options tailored to the client’s brand.

• Adjusted the selected design based on client feedback.

• Managed the complete execution, including construction, installation, and on-site dismantling.

Challenge

• Meeting the tight deadlines for conceptualizing, designing, and building the stand.

• Ensuring the stand reflected e&’s brand transformation and commitment to digital innovation.

• Incorporating high-tech elements and interactive features while adhering to exhibition constraints.

Solution

• Conducted efficient planning and collaboration sessions with the client to finalize the design quickly.

• Integrated advanced technology and interactive displays to highlight e&’s digital transformation journey.

• Coordinated a skilled team for smooth and timely execution, ensuring the stand was ready for the event’s opening.