Heliophos Booth at Big 5 Egypt 2025: Coating Innovation in Action

Overview

Exhibition:

Big 5 Show Egypt is the region’s leading international building and construction exhibition, connecting professionals across materials, systems, and technologies shaping the future of construction.

Client:

Heliophos is a leading innovator in smart coating technologies, offering advanced solutions across industrial flooring, protective coatings, decorative systems, and elastomers. The company stands out for its R&D-driven product development and commitment to sustainability.

Role

• Developed a design concept inspired by the brand’s pillars: Sustainability, Technology, and Innovation

• Delivered a 6m-high visual centerpiece (“the Hat”) featuring integrated LED screens, brand lighting, and symbolic green detailing

• Designed 5 branded product pillars, each representing a solution category with digital screens

• Created functional yet open visitor zoning, including a hospitality & catering area

• Managed production, on-site execution, and dismantling post-event

Challenge

• Compact footprint (72 sqm island booth) had to accommodate numerous visual and functional elements

• Ensuring smooth visitor flow with no congestion or dead zones

• Integrating tech and brand symbolism (green = sustainability) in a visually coherent layout

• Delivering within tight deadlines and pre-Eid schedule limitations

Solution

• Employed a smart zoning strategy, distributing zones across key visual anchors (Hat, pillars, hospitality) while keeping all sides open

• Utilized lightweight, modular structures to maintain openness and ease movement

• Integrated interactive content and digital screens to communicate the Heliophos brand pillars effectively

• Maintained brand harmony with sustainable textures, green accents, and tech-driven finishes throughout

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