Overview

Exhibition:

LEAP | Riyadh is an innovative event in Saudi Arabia's capital, bringing together global leaders, entrepreneurs, and innovators to explore technology and entrepreneurship. Through dynamic presentations, workshops, and networking opportunities, it fosters collaboration, driving progress and innovation locally and globally. It epitomizes the spirit of transformation and growth in the Middle East's business and innovation landscape.

Client:

IBM, founded in 1911, is a global technology and consulting company headquartered in New York. Initially focused on hardware, it now offers a diverse range of services including software, cloud computing, AI, and consulting. Renowned for its research, IBM is a leader in enterprise IT solutions and innovative technologies such as quantum computing. It continues to adapt to market shifts, focusing on areas like hybrid cloud and AI to drive digital transformation for clients globally.

Role

Develops a concept for the stand, offering couple of designs, amending on the chosen design according to client requests, building the stand, install and dismantling the stand on-site.

Challenge

Meeting tight deadlines for booth setup amidst event preparations and logistical challenges.

Solution

Explore innovation with IBM at LEAP Riyadh, a premier event fostering collaboration and technological advancement in the Middle East.